Course curriculum

    1. ¿Que es Winclap?

    2. ¿Qué hacemos en Winclap? External

    3. ¿Qué hacemos en Winclap? Internal

    4. Actividad

    5. Mobile & Growth main KPIs; Mobile Advertising Intro

    6. Intro al Mobile Growth Marketing

    7. Channels Training

    8. Growth Strategies: UA, Retention, Retargeting

    9. Media Source Ecosystem

    10. Actividad

    11. Glossary

    1. How to analyze performance

    2. Mobile Cohorts

    3. EJERCICIO/ACTIVIDAD

    4. How to optimize campaigns

    5. EJERCICIO/ACTIVIDAD

    6. Social

    7. Google Ads Web Training

    8. Google for Apps

    9. Facebook App Campaigns

    10. TikTok Training

    11. DSPs & SDKs

    1. MMPs: Appsflyer

    2. Attribution Models (User Acquisition)

    3. Attribution Models (Retargeting)

    4. Incrementality & Lift Tests

    5. Fraud Intro: P360 & Adjust FPS

About this course

  • Free
  • 27 lessons
  • 4 hours of video content

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